Upwards

ericsca@gmail.com  |  585.236.3866

There’s an old adage that says, “When all you have is a hammer, every problem looks like a nail.” That’s true with many Art Directors who view every marketing project only through the perspective of their set of skills.

I bring a diverse set of tools to every challenge, including my most important…the belief that good design starts with a thorough understanding of my clients’ needs and that each solution should be unique. Hard to get that if you only have a hammer.

Framed by my background in art, the results are just a bit different—combining the practical and the inspirational to provide measurable results for my clients.

Kodak, Xerox, Capital One, Green Mountain Coffee, Meru Networks, Ravenswood Wines, Sorrento, Café Escapes, Iron Mountain, Harrah's Casinos, ENERGY STAR, Environmental Protection Agency, Ducati, XMPie, R•Findings, Primal Roots Wines, Bausch + Lomb, University of Buffalo, Ithaca College